Cellular
Demi Selina
Demi Selina @demiselinavdlaan

My skincare routine, in the right order

Morning, evening and my weekly plan, with the studies behind it.

This is my routine. My mornings are the same every day. In the evening I switch between three types of evening: tretinoin, recovery, and once a week exfoliation. The order is mostly a rule of thumb: thin to thick, active ingredients before moisturiser, and sunscreen last in the morning. What matters most is what you apply, and that you do it every day.

Every day

Morning

1. Cleanse

A gentle cleanser removes oil and what's left from the night.

American Academy of Dermatology: skin care order

Dermatologists' advice

2. Toner

A gentle toner. To be honest, there's no evidence a toner adds much. I let it sink in before the vitamin C goes on.

Cleveland Clinic: skin care order

A dermatologist's advice

3. Vitamin C

An antioxidant under your sunscreen. In a study, 5% vitamin C cream gave visibly smoother skin than placebo after 6 months.

Topical ascorbic acid on photoaged skin. Clinical, topographical and ultrastructural evaluation: double-blind study vs. placebo.

Humbert PG, Haftek M, Creidi P, Lapière C, Nusgens B et al.

Exp Dermatol 2003 · PMID 12823436

4. Azelaic acid

For a more even tone: it makes redness and spots less visible. In a small study, a serum with 10% azelaic acid (together with retinal) gave 18% less redness than the same formula without it. Cosmetic serums usually contain 10%. Higher strengths are prescription-only.

How I add it. From week 3 of tretinoin, every other morning at first. If it stings together with vitamin C, I alternate them by morning. Never on the same evening as tretinoin.

Study run by the manufacturer

Efficacy and safety of a novel anhydrous 0.1% retinal and 10% azelaic acid concentrate for blemish-prone skin: An eight-week randomized prospective split-face, vehicle-controlled study.

Gaudicheau C, Ahlström M, Gillbro JM, Åkerström U

Int J Cosmet Sci 2026 · PMID 42572367

Dutch Pharmacotherapeutic Compass: azelaic acid

Use and safety

5. Moisturiser

Keeps your skin hydrated and supports your skin barrier.

Role of topical emollients and moisturizers in the treatment of dry skin barrier disorders.

Lodén M

Am J Clin Dermatol 2003 · PMID 14572299

6. Sunscreen

The step with the strongest evidence, and extra important with tretinoin. In an Australian study of 903 people, daily use gave 24% less visible skin ageing after 4.5 years than occasional use. Use over half a teaspoon for face, neck and ears.

Dutch RIVM: SPF 30 or higher from UV index 3, reapply every 2 hours

Sunscreen and prevention of skin aging: a randomized trial.

Hughes MC, Williams GM, Baker P, Green AC

Ann Intern Med 2013 · PMID 23732711

Three types of evening

Evening

Tretinoin evening

I use tretinoin, a prescription medicine, prescribed by a doctor. The key point: apply it to completely dry skin. Damp skin gives more irritation, so hyaluronic acid doesn't go on right before it on this evening. If it stings, a thin layer of moisturiser can go underneath first.

  1. Cleansing oil
  2. Gentle cleanser, pat dry
  3. Wait until your skin is fully dry
  4. Tretinoin, pea-sized amount
  5. Moisturiser

Only with a doctor. Tretinoin is prescription-only and only for use after a doctor's assessment. Not during pregnancy or when trying to conceive. In the first weeks your skin can get dry, red or flaky. That usually settles within about 4 weeks. Use SPF 30+ every day, because your skin becomes more sensitive to the sun.

Dutch Pharmacotherapeutic Compass: tretinoin

Use, side effects and waiting time after cleansing

British Cosmetic Dermatology Group: retinoids

Building up and irritation

Recovery evening

On evenings without tretinoin I give my skin rest and moisture. Here hyaluronic acid does go on damp skin. In a study, niacinamide (5%) reduced the look of fine lines, spots and redness after 12 weeks.

  1. Cleansing oil
  2. Gentle cleanser
  3. Toner
  4. Hyaluronic acid on damp skin
  5. Niacinamide
  6. Moisturiser

Study run by the manufacturer

Niacinamide: A B vitamin that improves aging facial skin appearance.

Bissett DL, Oblong JE, Berge CA

Dermatol Surg 2005 · PMID 16029679

Efficacy of cream-based novel formulations of hyaluronic acid of different molecular weights in anti-wrinkle treatment.

Pavicic T, Gauglitz GG, Lersch P, Schwach-Abdellaoui K, Malle B et al.

J Drugs Dermatol 2011 · PMID 22052267

Exfoliation evening

Once a week, and only once your skin is used to tretinoin. Acids make your skin more sensitive to the sun: in a study, 10% glycolic acid led to more UV damage after 4 weeks, gone within a week of stopping.

  1. Cleansing oil
  2. Gentle cleanser
  3. Acid toner (exfoliant)
  4. Hyaluronic acid on damp skin
  5. Niacinamide
  6. Moisturiser

Careful. Never on the same evening as tretinoin, and not in the first month.

Topical glycolic acid enhances photodamage by ultraviolet light.

Kaidbey K, Sutherland B, Bennett P, Wamer WG, Barton C et al.

Photodermatol Photoimmunol Photomed 2003 · PMID 12713551

Building up

Weekly plan

How to build up

Start slowly. If your skin gets red or flaky, skip a tretinoin evening.

  1. Weeks 1 and 2: tretinoin on 2 evenings (Monday and Thursday). The rest are recovery evenings.
  2. Weeks 3 and 4: tretinoin on 3 evenings (Monday, Wednesday, Friday), and azelaic acid every other morning.
  3. From month 2: as in the week below, with one exfoliation evening on Saturday.

British Cosmetic Dermatology Group: retinoids

Building up and irritation

My week

Tap a day to see my morning and evening routine. 'Skin cycling', by the way, hasn't been tested in trials. It comes down to the same two principles: not a retinoid every evening, and acids kept apart from your retinoid.

Morning

    Evening

      TretinoinRecoveryExfoliate

      Tap a day to see the routine.

      My week from month 2. This plan follows dermatologists' advice and hasn't been tested in trials.

      Dermatology Times: is skin cycling proven?

      Dermatologists on skin cycling

      Start simple: cleanse, moisturise and use sunscreen. Then add one active ingredient at a time, so you can see how your skin responds. Unsure about tretinoin or your skin? Talk to a doctor.

      The trial

      Try the Cellular Trial

      1. 01

        Sign up. Click the button and leave your details.

      2. 02

        Connect. Link your wearable, or get a free 30-day WHOOP.

      3. 03

        Analyse. We read 30+ biometrics and send your protocol by video.

      4. 04

        Follow-up. A call to check how it's working for you.

      WHOOPWithingsOuraAppleGoogle Fitbit
      Leontine BorsatoDaniel DalenBas LengersThijs VerlangenSimone Levie

      400+ members

      Including Leontine Borsato, JayJay Boske, Daniel Dalen and Olivier, owner of Factor Meals.

      Start the trial

      Handled privately by our team.

      More guides

      Hormones

      Your cycle, the most common problems, what you can measure, and what supplements do and don't do.

      Hormone imbalance and PCOS

      How it works, which markers are often off, and why you test first.

      The blood markers I have tested

      By group: what each marker measures, why it matters, and the study behind it.

      All sources (13)
      1. American Academy of Dermatology: skin care order
      2. Cleveland Clinic: skin care order
      3. Humbert PG et al., Exp Dermatol 2003
      4. Gaudicheau C et al., Int J Cosmet Sci 2026
      5. Dutch Pharmacotherapeutic Compass: azelaic acid
      6. Lodén M, Am J Clin Dermatol 2003
      7. Hughes MC et al., Ann Intern Med 2013
      8. Dutch Pharmacotherapeutic Compass: tretinoin
      9. British Cosmetic Dermatology Group: retinoids
      10. Bissett DL et al., Dermatol Surg 2005
      11. Pavicic T et al., J Drugs Dermatol 2011
      12. Kaidbey K et al., Photodermatol Photoimmunol Photomed 2003
      13. Dermatology Times: is skin cycling proven?

      This page is for information, not medical advice.